Born to code


Google's famous catchphrase, "Don't be evil," has become a shorthand mission statement for Silicon Valley, encompassing a variety of ideals that proponents say are good for business and good for the world: Embrace open platforms. Trust decisions to the wisdom of crowds. Treat your employees like gods. It's ironic, then, that one of the Valley's most successful companies ignored all these tenets. 【Breaking the Rules: Apple Succeeds By Defying 5 Core Valley Principles


 WebKit関連での動きなどを見ると必ずしもそうではないのだが、iPod+iTunes+iTunes storeというラインでの「囲い込み戦略」はアップルの戦略の要(かなめ)でもあるわけで、当然と言えば当然。それよりも興味深いのが、Mac/iPhoneにおける徹底的な「独自OS戦略」。


 しかし、Mac向けのOS Xまでは静観していた私もなぜかiPhone SDKには妙に熱くなってしまっているところがアップルの戦略にハマってしまったというか何と言うか。まあせっかくの縁だからこうなったらiPhone向けに何か本気で作ってみるのも悪くないな、と。




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